Brand Standards

Welcome to C.D. Smith's Brand Standards. This page was developed to promote the appropriate and consistent use of the C.D. Smith brand. Please be advised that the items provided for download are intended for use only by approved parties. Use of the C.D. Smith branding requires verbal or written permission from our Marketing Department.

Thank you for contributing to strengthing C.D. Smith's identity by making use of this resource. If you have questions relating to C.D. Smith's brand identity, please contact our Marketing Department.

Who We Are

C.D. Smith Construction is an industry leader in safely providing the highest quality commercial construction services. Utilizing an integrated approach and in-house technical expertise, our team serves as a solutions provider throughout all phases of a project from planning through closeout. With veteran leadership, and a dedication to our clients and employees; we proudly place our name on projects of all size across the United States.

What We Do

At C.D. Smith, we build spaces – spaces where people work, play, live, learn, heal, create, worship and serve. Whether a 20,000 square foot addition or a new 600,000 square foot facility, we are dedicated to building lasting relationships and safely delivering superior craftsmanship. Our talented team of project managers and support staff has the background and perspectives to partner with clients, partners, and subcontractors through the entire construction process. Each of them possesses a relentless drive to exceed your expectations.

Our Name

COMPANY NAME	USE
Charles D. Smith and Son, Inc.	Original legal name, no longer used
C.D. Smith Construction, Inc.	Legal name since 1982, first reference and signature line on all contracts and legal documents
C.D. Smith Construction	First use on non-contractual documents, formal use, external use
C.D. Smith	Informal, internal or in long text after full name
CDS	Reference version, legal documents, etc.

BRAND PILLARS

Brand pillars support and expand on our position and promise, and reinforce a consistent impression of our company’s values and vision.

Proven

Adaptable

Solid

Bold

Proven.

With veteran leadership, and a dedication to our clients and employees; we proudly place our name on projects of all sizes across the United States.

Adaptable.

As ever-changing as the commercial construction industry itself, we are able to shift focus, adding services where they are needed to meet our clients’ needs from project inception to completion.

Solid.

Dependable, dedicated, committed and always operating with integrity. Our clients can count on us, and we’re proud of our loyalty and strong corporate culture.

Bold.

At the heart of what we do, we are confident in our abilities to build bigger, build better - build the future.

BRAND VISUALS

All acceptable versions of the C.D. Smith logo are explained and provided below. These are the only approved versions of the C.D. Smith logo and any use must be approved by our Marketing Department prior to production.

C.D. Smith Colors

COLOR	PANTONE	CMYK	RGB	WEB
Black	PMS Black 6 C	100, 079, 044, 093	016, 024, 032	101820
Gold	PMS 7549 C	000, 022, 100, 002	255, 181, 000	FFB500

LOGO DON’TS

The C.D. Smith wordmark is made up of Pantone Black 6 and Pantone 7549. The logo should only be reproduced using supplied and/or approved artwork by our Marketing Department. Please do not cut and paste logos from this or any other document. However, if the existing format is not compatible with your specific need, please contact us.

The configurations below are examples of definite logo “don’ts.”