Beneath the Hard Hat
C.D. Smith Company Blog

Creating a Culture of Inclusion

Date: Sep 26, 2022 8:29:03 AM | Author: Connie Coon

Success knows no color, no gender, no ability, no age. Success happens when people come together and stand for something greater than themselves – when people set aside their differences to unite in pursuit of one goal. After all, aren’t we all more alike than different?

“At C.D. Smith, we are committed to doing the right things for the right reasons, and we are on a journey toward greater diversity, equity and inclusion,” says Connie Coon, Vice President of Human Resources.

C.D. Smith Construction's VP of HR, Connie Coon, on the lobby stairs of the Fond du Lac, Wisconsin Corporate Office

Diversity. Equity. Inclusion. (DEI).
For us, it’s a cultural commitment. We do not have all the answers yet, but we’re moving in the right direction.

Are you on a DEI journey too? Not sure where to start?

Consider Unconscious Bias Awareness Training. Unconscious biases are social stereotypes we hold outside of our conscious awareness. We don’t know we have them, and that’s where the opportunity lies! Training can help us recognize our blind spots and spur a healthy conversation that leads to greater diversity, equity and inclusion.

Shaping our workforce to reflect the communities where we work is a priority. A robust recruitment strategy is also part of our plan. With more females graduating with construction management degrees, we’re proud to say we have doubled the number of women in construction at C.D. Smith over the past five years. But diversity is about more than gender.

A wide variety of talents and skill levels are needed to operate a successful construction company. We are intentional about where and how we recruit to attract the best talent.

Consider creative ways to attract a diverse talent pool.

» School-to-work programs
» Job shadowing
» Working retired
» Benefits conducive to work-life balance
» Recruitment geography

We are proud to be on the DEI integration journey.

Being aware and more inclusive will lead to a culture where team members feel rewarded for showing up as they are and valued for the uniqueness they bring.

Interested in joining our team? Visit


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About C.D. Smith

C.D. Smith Construction is an industry leader in safely providing the highest quality commercial construction services. Utilizing an integrated approach and self-performing trade services combined with technical expertise, our team serves as a solutions provider throughout all phases of a project, from planning through construction. With veteran leadership and a dedication to our employees and clients, we proudly place our name on projects of all sizes across the United States.

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Beneath the Hard Hat®, our company press and blog, offers an intimate look at the people and stories that make C.D. Smith Construction. With the latest industry news and project updates, we share insights on the superior spaces we are safely delivering year-round. Our technical experts provide valuable tips and topics to help plan your next commercial project.

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