Baird Center Expansion 

Milwaukee, WI

Project
Overview

Collaboration + Transformation
Redefining Convention Venues

 

When originally opened as the Midwest Express Center in 1998, the convention center was designed with expansions in mind. C.D. Smith Construction in partnership with Gilbane, led the phased renovation, one of the largest projects in Wisconsin. The groundbreaking for the $456 million Baird Center expansion occurred in October 2021. The expansion project, built on a former parking lot, doubles the size of the convention center to a total of 1.3 million SF.

 

The transformed Baird Center now serves as a premier convention destination with state-of-the-art facilities and sustainable features. The convention center offers ample space for exhibitions, meetings, events, and more!

Baird Center exterior entrance from street and interior collaborative staircase CD Smith Construction photos from Milwaukee Wisconsin project completion(Photo Above - At Left) Reclaimed urban wood on Baird Center’s Collaborative Staircase is promoting conservation and connection

Value-Added Benefits

The project provides 400 indoor parking spaces, ensuring convenient access for visitors. Six additional loading docks were added. A total of 22 loading bays help facilitate smooth logistics, while a second executive kitchen caters to the needs of event organizers and attendees. The rooftop Baird Ballroom can accommodate up to 2,000 people for a seated dinner. Paired with the Baird Sky View Terrace and its majestic views of downtown, the ballroom is the perfect venue for grand celebrations.

Baird Center exterior entrance tunnel from street in Milwaukee Wisconsin CD Smith completed project photo(Photo Above) W. Wells St. Sky Bridge

Essential Amenities

The project provides 400 indoor parking spaces, ensuring convenient access for visitors. Six additional loading docks were added. A total of 22 loading bays help facilitate smooth logistics, while a second executive kitchen caters to the needs of event organizers and attendees. The rooftop Baird Ballroom can accommodate up to 2,000 people for a seated dinner. Paired with the Baird Sky View Terrace and its majestic views of downtown, the ballroom is the perfect venue for grand celebrations.

Interior LED ceiling and 3-story window entrance Baird Center in Milwaukee Wisconsin CD Smith Construction completed project photo(Photos Above) Customizable wave-shaped ceiling lights in Baird Ballroom (left) and North building entrance (right) featuring original art, a 2-story water feature, and ample seating.

Unique Features

State of the art color changing light fixtures
HVAC controls in subdividable spaces
Large windows add natural light throughout
Landscaped terraces and outdoor gathering spaces
Inclusion-focused all-gender restrooms
On-site sensory rooms
Nursing mother’s rooms
300,000 SF of exhibit space
Baird Center Exhibit Hall interior in Milwaukee Wisconsin convention center CD Smith Construction completed project photo(Photo Above) Exhibit Hall
52 meeting rooms (73,400 SF)
65,500 SF ballroom space
Three-story window entrance with brass ceiling
Multi-level indoor water feature
Baird Center north entrance interior with 2-story water feature and seating Milwaukee WI CD Smith Construction completed project(Photo Above) North building entrance featuring three-story window entrance with brass ceiling and collaborative staircase with ample seating

Economic Benefits

The expansion is projected to generate significant economic benefits for Wisconsin.

It is expected to support 2,300 full-time equivalent jobs throughout the region, boosting the local workforce. Moreover, the new convention center is anticipated to attract an additional 100,000 out-of-state visitors annually, stimulating tourism and related industries.

05-Baird Center Sky View Terrace experior photo at night in Milwaukee Wisconsin completed project photo(Photo Above) Baird Sky View Terrace

Sustainability

The project is seeking LEED Gold certification, recognized globally as a leading green building rating system. The design incorporates several environmentally friendly features to reduce its carbon footprint.Baird Center Exhibit Halls Event Spaces interior in Milwaukee Wisconsin CD Smith Construction completed project photoGray roof membrane, suitable for Milwaukee's climate, helps protect the building from weather and water-related issues.
320,000-gallon StormTrap®, an underground stormwater retention system, will manage stormwater runoff, minimizing the impact on local water resources.Baird Center exterior Wells Entrance in Milwaukee Wisconsin CD Smith Construction completed project photo(Photo Above) Wells Entrance

The building is 24% more energy efficient and 30% more water efficient than the LEED baseline.
The project diverted more than 75% of the construction waste from landfills and includes various environmentally friendly design elements, such as 32% of total recycled content.
90% recycled steel was used in construction, reducing the project's environmental impact.
Ceramic fritted glass not only improves insulation but also prevents bird collisions. 
Low-flow plumbing fixtures are installed throughout, promoting water conservation.
09-Baird Center industrial kitchen interior convention center in Milwaukee Wisconsin CD Smith Construction completed project photo(Photo Above) Industrial Kitchen
LED lighting in both the front and back of the house and occupancy sensors are employed to optimize energy usage based on occupancy and daylight levels.
Solar Roof.
State-of-the-art ORCA food digester mimics natural digestion and converts food waste into liquid, diverting up to 438 tons of food waste annually from landfills.
Use of reclaimed ash in the Collaborative Staircase.

By implementing such sustainable solutions, Baird Center aims to lead in reducing environmental impact and promoting a circular economy. 

Gilbane + C.D. Smith

Gilbane and C.D. Smith proudly partnered to bring the Wisconsin Center District’s vision to life. The Baird Center Grand Opening Gala was held on May 16, 2024, ushering in an exciting new era of accessibility, innovation, and unrivaled event experiences.

Baird Center north entrance interior glass entrance in Milwaukee Wisconsin CD Smith Construction completed project photo
(Photo Above) North building entrance featuring three-story window entrance and reclaimed urban wood on collaborative staircase

Sustainability

Gilbane | Smith committed to a diverse and inclusive trade partner involvement plan with goals to hire a work force that represented Milwaukee. We were thrilled to exceed our goals with:

25.3% minority-owned businesses.
16.5% women-owned businesses.
1% disabled-veteran-owned businesses.

Additionally, close to $40 million of the $100 million in construction wages were earned by residents of Milwaukee, including:

41.3% by Resident Preference Program (RPP) workers.
4.5% by women.
1.2% by disabled veterans.
41.5% by minority workers.

This project was truly built for Milwaukee, by Milwaukee.

Scroll down for BAIRD CENTER PROJECT NEWS, or to get the latest and learn more about similar ARTS + ENTERTAINMENT PROJECTS, go to cdsmith.com/artsentertainment.

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Date: Spring 2024 | Author: Molly Haack

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Baird Center Project News

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Baird Center Expansion Project Updates | April 2021 to Current BENEATH THE HARD HAT® & IN THE NEWS

Baird Center's $456M Convention Center Expansion: Stay updated with media news and project progress in Milwaukee, Wisconsin, from groundbreaking to ribbon cutting and beyond.


Wisconsin Center District celebrates completion of expanded Baird Center in Milwaukee | Beneath the Hard Hat® 05.22.2024

CD Smith Construction Team at Baird Center Expansion Project Grand Opening Gala in Milwaukee Wisconsin

 


Wisconsin Center District Breaks Ground on $456 Million Convention Center Expansion | Beneath the Hard Hat® 05.22.2024

The Wisconsin Center Expansion project groundbreaking ceremony first shovels


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